N1 Partners reported a 155% increase in FTD and a 135% ROI for an iGaming media buying team. The results followed a campaign restructuring designed to address recent Meta algorithm changes.
Platform Algorithm Impact
Meta’s algorithm updates reduced advertising account stability and increased customer acquisition costs. Media buyers focused on iGaming traffic faced scaling difficulties, as previously successful campaigns underperformed.N1 Partners modified the campaign structure to match the new traffic distribution model. The updated framework restored account stability and improved conversion metrics. The client achieved a 155% FTD increase and a 135% ROI.
The performance data was published in a company press release.